Before UX:

"I changed companies because their web site took too long to complete my weekly tasks."

"I leave a web site when I don't understand what they are saying. Why do they talk to me like I'm an expert? Why do they think we go online?"

"It just made me mad, all of my information was right there, but there was no way to save it."

After UX:

"We were developing our corporate web site as a mirror of our internal corporate structure. UX helped us build for our customers."

"UX showed us how to develop user paths for completing tasks. Now our customers move from page to page and get introduced to new features and functions in context to what they are trying to do. It just seems more natural and intuitive for our users."

"My staff is happier and more productive. Our project sponsors isn't tasked with telling us exactly what needs to be on each page. We do a better job understanding our project goals and have more fun creating a solution."